Privacy policy
At Purelass, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.
By using our website, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following information:
- Name
- Billing and shipping address
- Email address
- Phone number
- Payment information (processed securely by our payment providers)
- Order history
- IP address
- Browser type and device information
- Website usage data collected through cookies and similar technologies
2. How We Use Your Information
We use your personal information to:
- Process and fulfill your orders
- Communicate with you regarding your purchases
- Provide customer support
- Process payments securely
- Improve our website and customer experience
- Prevent fraud and unauthorized transactions
- Comply with legal obligations
- Send marketing communications where you have provided your consent
3. Legal Basis for Processing (UK GDPR)
Under the UK General Data Protection Regulation (UK GDPR), we process your personal information based on:
- Performance of a contract
- Compliance with legal obligations
- Legitimate business interests
- Your consent where required
4. Sharing Your Information
We may share your information with trusted third parties, including:
- Payment processors
- Shipping and delivery providers
- Website hosting providers
- Analytics and marketing service providers
- Government authorities where required by law
We do not sell, rent, or trade your personal information.
5. Data Retention
We retain your personal information only for as long as necessary to:
- Complete your orders
- Meet legal, tax, and accounting obligations
- Resolve disputes
- Enforce our legal agreements
When your information is no longer required, it will be securely deleted or anonymized.
6. Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your personal data
- Restrict processing
- Object to certain processing
- Request data portability
- Withdraw your consent where applicable
To exercise your rights, please contact us using the details below.
7. Cookies
Our website uses cookies and similar technologies to:
- Ensure proper website functionality
- Improve website performance
- Remember your preferences
- Analyze website traffic
- Support marketing activities where applicable
You can manage or disable cookies through your browser settings.
8. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, misuse, loss, or disclosure.
While we strive to protect your information, no internet transmission or electronic storage system is completely secure.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
We encourage you to review their privacy policies before providing personal information.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated effective date.
11. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Purelass
661 Kingstanding Road
Birmingham, B44 9RH
United Kingdom
Email: Contact@purelass.shop
Phone: +44 121 220 3257
Contact Page: https://purelass.shop/pages/contact